Online advertising is a form of advertising that uses the Internet and World Wide Web in order to deliver marketing messages and attract customers. A major result of online advertising is information and content that is not limited by geography or time. Blog advertising is an online advertising network that provides advertising services to both bloggers and advertisers. A new website founded for blog advertising known as PayingPost.PayingPost strive to create the best blog advertising network. Their main aim is that to provide a network with satisfied blog advertisers and satisfied bloggers. PayingPost administers a network of bloggers that elect to make advertising in post on their blogs. These blogs are placed into categories based on their content. PayingPost points advertisers towards these targeted bloggers, while also providing detailed market analysis and advice. Acceptance into PayingPost as bloggers is free which requires quality of the blog and a viable amount of web traffic to ensure sufficient revenue. PayingPost provides advertising to many high-traffic blogs. These blog advertising are believed to have a greater chance of attracting a user, because they tend to share a similar context as the blogger’s content. This advertising also increases traffic and users for advertisers and for bloggers it offers more unique users and revenue.