Paying Post is consumer generated Advertising Marketplace. Paying Post is a website which helps content creators such as bloggers, videographers, podcasters, and photographers find advertisers willing to sponsor specific content. The advertisers create opportunities that describe the content they are looking for. The opportunity includes various fields such as feedback, reviews, buzz, creative, video etc. The bloggers also known as “Posties” then choose opportunities in their area of interest. Once the blogger has written a blog post or posted a video that matches the requirements, Paying Post then reviews the post against its various requirements such as topic, tone, length etc and with their terms of service such as disclosure required, no adult content, text links, minimum words and handles payment through PayPal. The Post approved by the Paying post is known as Paid Posting and the amount in finally credited during the billing period. A blogger who makes a review about the opportunity in Paying post is know as Sponsored Review. PayingPost only charges a 20% fee while other competitors may charge 30-35%. PayingPost provides a variety of features that will allow their service to naturally improve itself and provide the best Web 2.0 advertising experience for both bloggers and advertisers. Paying Post has a segmentation system whereby advertisers can limit which bloggers qualify for their opportunity. The system uses criteria such as Google Page Rank, Alexa rank, blogger quality rank and blog categories. They can also exclude blogs on certain domains.