What to describe about offline and online media. Leads generation is the best on online media. Offline media do not generate leads. Leads can be tracked to the end recipient! This makes the lead genuine and can be cross checked. Online Marketing Activity is very rarely used for brand building! Brand Building is yet strong offline focused dominance. When I speak of online media, I would include new technology such as SMS on Cell phones; the population may not be plugged in but is definitely keyed into new technology. Your view on online media neglecting segments is an ignorance of the power of new media. We can segment better online than offline because we know exactly what words the consumer is searching for, we also know the profile of the consumer and can detect location as well. All your P's and any other abbreviations are in place! I would like to re-iterate that this is a better lead generation tool than a Brand Building tool. Print is not a competition but a compliment to new technology. It will never go away. Similarly a Marketing mix would be a best strike approach.
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Tuesday, November 18, 2008
Saturday, November 15, 2008
Logitech freepulse review
Love your iPod but hate the cords? Wondering how you can manage a wireless musical experience without a huge docking system? Logitech has a solution. With up to six hours of play time and a 33 feet range, you can listen in comfort with the Logitech FreePulse Blue tooth headsets. It comes with state-of-the-art durable construction: the high carbon spring-steel headband is extremely light weight and the soft-touch comfort rings stay securely on your head. Take control of your music with integrated volume controls and bass boost. It's compatible with most players; just change, plug and play.
Price: Rs. 7,195
Friday, November 14, 2008
Images of biological samples using LASER
Researchers in the US have invented a new interferometer technique that has produced the first 3D images of a living cell without having to alter the cell beforehand. Created by physicist Michael Feld and colleagues at the Massachusetts Institute of Technology, the technique involves shining a laser beam through a biological sample at different angles to record a 3D image with sub-micrometer resolution (Nature Methods advance online publication).
Holiday cards and wedding invitations
Minted.com is a site that sells unique holiday cards and wedding invitations. Minted is a new online store offering fresh, modern custom stationery and invitations. They believe that great design lives and thrives in the hands of independent brands and designers that consumers may not hear about or have access to through traditional retailers. For their launch, they have handpicked a selection of the best independent stationery brands, known for their artistry, exquisite printing, and superb papers. In Minted, they love the idea that their stationery will find its way into your most personal celebrations, and they don't take that honor lightly. That's why they only carry brands that use fine paper stock, rich inks, and crisp printing methods. A christmas photo cards is a greeting card sent as part of the traditional celebration of Christmas in order to convey between people a range of sentiments related to the Christmas season. In minted they have a huge collection of various christmas photo cards. You want the best baby announcement for the special occasion so it is important to research the company you are purchasing your birth announcements from. So minted is the best option to choose from. They also offer premium occasion cards. From Minted you can send many premium ecards for any occasion. You could say that quality is an obsession for them. They stand behind their products with a 100% satisfaction guarantee. Because they believe that online stores should make your life easier, they also offer a suite of add-on services, including custom design, calligraphy, and hand-addressing of envelopes. They are fanatical about bringing you great design, and they are constantly searching for great independent brands and the latest up-and-coming talent. So check back often for fresh products and new faces in their growing design roster. In Minted, you'll always find the freshest designs on paper.
Thursday, November 13, 2008
Power Talk
AIGO's new pen drive
AIGO launches Vodafone McLaren Pen Drive that has F1's stylish, sleek body design and also benefits with high-quality performance. It has Host USB 1.1/USB 2.0 that can play for extra hours without extra drivers. this light weight, 2GB pen drive comes with a free one-year warranty. Its fresh and unique look is sure to grab a lot of eye balls.
Ringfeder in India
Ringfeder Power Transmission GmbH, a member of VBG group of Sweden, is expanding its global presence by establishing its India operations. Addressing press persons on Friday, Thomas Moka, CEO of Ringfeder Power Transmission, said India was one of the fastest emerging economies in the world and the company was already supplying its products to manufactures in the core sectors such as Larsen and Toubro, Thyssen Krupp, FLSmidth, RRB, Energy, Jindal Steel and Power and Neyveli Lignite Corporation. According to Anders Birgersson, CEO of VBG group, the company was looking for an opportunity to start sourcing and to establish an assembling line in Chennai as it was achieving a phenomenal growth in sales in India in the last few years. The VBG Group has two business verticals namely VBG Group Truck Equipment and Ringfeder Power Transmission. The group has more than 400 employees with a turnover of Rs 1,000 crore. The power transmission business represents nearly 20 per cent of the turnover.
Shipwrecks dispute
Deep sea treasure hunters have located two potentially valuable wrecks lying off the west coast of Ireland, opening the way for a legal battle over who owns treasure deposited on the seabed in International waters. Shipwreck Company Odyssey Marine has filled claims on two wreck sites found after months of scouring the seabed in and around the English Channel with what it said was advanced new search equipment. The sites lie under between 400 and 600 meters of water about 100 miles to the west of Dingle, Co Kerry. The Florida-based company said the sites, which are 37 miles apart, appeared to contain the remains of steel-hulled vessels.
Wednesday, November 12, 2008
Reliance buys back share
Reliance Infrastructure has bought-back 16 Lakh equity shares of the company in less than two weeks. Since the commencement of the buy-back on March 25, the company has so far bought back 72.60 lakh equity shares aggregating Rs. 711 crore. The shareholders of Reliance Infrastructure have approved the buy back of equity shares of the company to Rs. 2,000 crore.
Online Advertising
Online advertising is a form of advertising that uses the Internet and World Wide Web in order to deliver marketing messages and attract customers. A major result of Online advertising is information and content that is not limited by geography or time. There is a new website for Internet advertising known as Free Web Directory. Free web directory provides free and paid quality online advertising and full internet advertising services. It offers different types of paid opportunities useful for your business, Gold, Silver and Bronze membership which provides different ways of paid advertising. If you choose Internet advertising then Free Web Directory provides corresponding information and help.
Sunday, November 9, 2008
Novatium in India
Novatium Solutions, an IT products company which builds an affordable and simple computing platform to provide comprehensive computing solutions, announced the launch of a service, which would change the face of home computing. Addressing press persons here on Thursday, K.Rajeshwari, VP (marketing and branding), said the service was offered through an access device 'Nova Navigator'. It is a multi digital desktop, providing the user with a complete computing experience for the home and has the capability to replace all the digital equipment. According to Vinod Kumar Gopinath, chief Technology Officer, the device, priced Rs. 5,999, could be plugged into any broadband connection. The company hopes to set 75,000 units in the first year. With a centralized server, the Navigator offers flexible packages and customers get optimum bandwidth with an option to increase it if they want more storage space.
Friday, November 7, 2008
Music on the Move iPods and MP3 players
Wednesday, November 5, 2008
Online Casinos
Tuesday, November 4, 2008
Indian technology in U.S. military
I read an article about some interesting facts about Indian technology in U.S. Military. Let me share something about it. The United States adopted ancient Indian catamaran-making technology to construct fast ships which were used with dramatic effect in the Iraq war, says a media report. Among the equipment the Americans used to win the Iraq war were 100-feet catamaran ships to ferry tanks and ammunition from Qatar to Kuwait. The ships, built with technology adapted from ancient Tamil methods to make catamarans, can travel over 2,500 kms in less than 48 hours, twice the speed of the regular cargo ships, and carry enough equipment to support about 5,000 soldiers.
PayingPost review
Paying Post is consumer generated Advertising Marketplace. Paying Post is a website which helps content creators such as bloggers, videographers, podcasters, and photographers find advertisers willing to sponsor specific content. The advertisers create opportunities that describe the content they are looking for. The opportunity includes various fields such as feedback, reviews, buzz, creative, video etc. The bloggers also known as “Posties” then choose opportunities in their area of interest. Once the blogger has written a blog post or posted a video that matches the requirements, Paying Post then reviews the post against its various requirements such as topic, tone, length etc and with their terms of service such as disclosure required, no adult content, text links, minimum words and handles payment through PayPal. The Post approved by the Paying post is known as Paid Posting and the amount in finally credited during the billing period. A blogger who makes a review about the opportunity in Paying post is know as Sponsored Review. PayingPost only charges a 20% fee while other competitors may charge 30-35%. PayingPost provides a variety of features that will allow their service to naturally improve itself and provide the best Web 2.0 advertising experience for both bloggers and advertisers. Paying Post has a segmentation system whereby advertisers can limit which bloggers qualify for their opportunity. The system uses criteria such as Google Page Rank, Alexa rank, blogger quality rank and blog categories. They can also exclude blogs on certain domains.
Flying Cars soon
Flying cars may soon leap from the world of science fiction into reality, if automobile engineers are to be believed. A team at Moller International is designing a flying car, called 'Autovolantor', which it claims would be in the market in just two years' time. The vehicle will have the ability to take off vertically and hover.
Saturday, November 1, 2008
"Tell a Friend" Widget
Kalam on Chandrayaan
Thursday, October 30, 2008
Suzuki targets TATA
As all we know about Tata’s Rs 1 lakh car here is new information. Suzuki Motor Corporation, 54% owner of India’s largest carmaker Maruti Udyog, is developing a 660cc engine and a new low-cost small car platform from scratch to counter the Tata Motors Rs 1 lakh car. With it, Suzuki hopes to provide the most formidable competition to date to Ratan Tata’s dream project. Being developed under a blanket of secrecy at its headquarters in Hamamatsu in Japan, the car will roll out of Maruti’s Gurgaon plant by the end of 2008—around the same time that Tata Motors plans to launch its new small car. “We are working on a mini car which would be lower than 800cc in engine capacity,” Maruti’s director, sales & marketing Shuji Oishi confirmed to FE. Suzuki believes it will be able to price the car in the same bracket as the Tata small car. Tata Motors managing director Ravi Kant has admitted that his company’s car may be priced higher than the Rs 1 lakh target due to increasing raw material costs. “The Tata car would be higher than Rs 1.25 lakh. Our car would be priced competitively but the price won’t be Rs 1 lakh,” Oishi said. The Suzuki and the Tata cars will be the first sub-800cc cars in the Indian market. The Suzuki car will offer over 50 bhp power with a 660cc petrol engine. In comparison, the Tata small car is expected to offer 30 bhp with a 700cc petrol engine. The 796cc Maruti 800 offers 37 bhp, while the Alto 800 offers 47 bhp.Also fdaware.com.
Monday, October 27, 2008
Global warming
The idea that global warming is caused by changes in solar output rather than human activity has been dealt a further blow by a new analysis of temperature, volcanic and solar-radiation data by a physicist in Germany. The research, carried out by Pablo Verdes from the Heidelberg Academy of Sciences in Germany, does not rely on climate models, which cannot account for all global-warming mechanisms. Instead, the work reveals a strong statistical link between rising temperatures and greenhouse gas emissions.