Creative Engine appears to be a lot more than it is. Thaler is taking complex data about design, materials and products, putting them into neural nets, and then injecting noise and extinction, causing strange permutations and combinations to be output, which is presumably judged and collated by another very large neural net. The selection process is still done by a human. His creative engines have no idea what the difference between a good design and a bad one is, save through whatever rules he manages to input robustly enough to survive the permutation process. I think that this shows that while a kind of creativity may be weakly approximated by dumb processes, real judgment, or analytical ability requires much more complexity or intelligence.